hi+lomodern book catalogs



R8291 Adler, Peter (ed) and Seymour Chwast (designer) (Art Directorís Club of New York) 48 AD; the forty-eighth 48th Annual of Advertising, Editorial, Television Art and Design Watson-Guptill NY: c1969 4to hb decorated cloth, printed mylar dj. 518 pp. VG+/VG+ clean. unmarked copy. great mid-century modern and mod design and layouts in all media throughout. Includes memorable campaigns and work by the greats; indexed by A/D, designer, artist, copywriter, agency,client, publication, producer, director, and production company. ads in rear. $45.00
R3679 Advertising Club Of New York The 1976 Andy Awards: Advertising Club Of New York NY 1976. PB 4to, 221 pp. VG+. b/w ills. index by agencies, advertiser, winners Presented For The Best Print and Broadcast Advertising of 1975 $35.00
R3680 Advertising Club Of New York The 1973 Andy Awards: Advertising Club Of New York NY 1974. PB 4to, 208 pp. VG. b/w ills. index by agencies, advertiser, winners. Advertising Club of New York Annual awards for excellence in advertising. small format poster for exhibition of this work laid in. $40.00
R4885 Ambercrombie, Stanley PRINT CASEBOOKS 2 SECOND ANNUAL EDITION THE BEST IN ENVIRONMENTAL GRAPHICS RC publications Washington, 1977. 96 pp. 4to HB dj. 8x10 inches. F/VG+first printing. many ills,some color. includes 25 signage projects from around the world. $45.00
R065 AMERICAN INSTITUTE OF GRAPHIC ARTS (AIGA) Color Champion Papers An exhibition of original work of distinguished artists, designers and photographers from the United States and abroad., unpaged,1974 4to, stiff wraps, all fp color illus 9.5x9.5x.7" VG+ ( sl. corner bumps.) $20.00
R428 American Institute of Graphic Arts, (AIGA) AIGA GRAPHIC DESIGN USA 4 Watson Guptill NY: 1983.432 pp. index. Folio First printing.HB orange cloth; 9x12 format,dustjacket.250+ color plates; 700 b/w illustrations, index. VG+ in G dustjacket (dj has large front tear).An extensive review and reference for graphic designers. with the year's AIGA award winners, along with sections on California graphic design, book design, type, communication graphics, and "the mental menagerie: a five year retrospective. $10.00
R1826 American Institute of Graphic Arts, (AIGA) AIGA GRAPHIC DESIGN USA: 3 Watson Guptill NY: 1982.432 pp. index.HB, folio (9 x 12 inches), cloth, dj.F/VG- (chip on lr corner of dj, taped tear. 110+ color plates; 500 b/w illustrations, index. dustjacket by Paul Rand..An extensive review and reference for graphic designers with the year's AIGA award winners $15.00
R6117 Archambault, Jacques Le drapeau quebecois Editeur officiel de Quebec Que: 1974. sq 8vo PB 78pp. VG+ clean unmarked copy, one corner has small crease, covers a little aged around the edges.illustrated by many color plates of the provinceís various flags and heraldic devices, etc; some line drawings, protocols re displaying and historical bkgd. extensive bibliography. en francais. Somewhat scarce. $85.00
R6580 Art Directorís Club 32nd annual of advertising and editorial art Farrar Straus/ Visual Arts Books NY: 1953 HB 4to Dj. VG/VG (unmarked, prelims foxed, dj has small interior stain, ow nice w/no tears or chips); 263 examples from the heyday of American advertising, followed by 83 pages of ads Followed by directory of artists. artists and art directors represented include Alexander Liberman, Irving Penn; Lindner, Warhol, Gwathmey, William Golden,Anton Bruehl,Paul Rand, Herb Lubalin, Saul Bass, George Nelson, Herbert Matter, Karsh, Ben Shahn, Ezra Stoller, Francisco Scavullo, Norman Rockwell, et al. $45.00
R1832 Art Directors Club 39 (39th) Annual of Advertising & Editorial Art & Design Farrar Straus and Cudahy NY: 1960. 340pp. + trade ads. HB, 4to. Binding is decorated stiff boards in matching decorated slipcase (no dj, as issued). VG+/VG+. color endpapers. Lavish layouts, many illustrations in all award categories, some color. indices, trade ads, annual report. $27.00
R4746 Art Directors Club The One Show, 1974, 53rd Annual Art Directorsí Watson Guptill NY: 1975 unpaged thick 4to, HB decorated boards, no dj. VG+ 1182 award-winning pieces listed and illustrated (b&w;) with all pertinent data. Covers all media/categories, plus photos of club officers, events, trade ads, indices. quite a compendium. a whoís who of the ad world, with prime examples of work by well-known and lesser known creative geniuses. heavy. $20.00
R8281 Art Directors Club of New York 38 Annual of Advertising and Editorial Art and Design Farrar, Straus and Cudahy New York: , 1959. HB quarto black fake leather gold stamped in slipcase. typical lavish production Near fine, fine. w/ 544 b/w ills. art by Altoon, Aveon, Antinakos, Blechman, Chermayeff, Corita, Elisofon, Eisenstaedt, Erwit, Walker Evans, Gahmy, Kane, Lou Mers, Irving penn, sc;hulhess, Stgern, Stoller, Glaser, Shahn, Sorel, Ungerer, Warhol et al. ADís ainclude Ammiati, Bass, Beal, Brodovigch, Chremayef, Chwast, Golden, H;urlburt, Landor, Liberman, Lois, Lubalin, Mazzola, Peck, Push Pin, Ungerer, $55.00
R007 ARTISTS' GUILD ARTISTS' GUILD ANNUAL, 1939 Artistís Guild NY: 1939 (WORLD'S FAIR EDITION) Many different vintage illustration styles and genres are represented here in black and white. Binding is decorated boards, no DJ, 110 pages. Very good+ condition. $40.00
R11853 Bain Display Typography Hastings House NY: 1970.; 182pp tall8vo hb dj. VG+/VG-; previous owner name on flyleaf, else clean and unmarked copy, in dj with closed tears on front panel at sides. many b/w ills; bibliography. ISBN: 0240507002 $60.00
R3156 Bogart, Leo, Strategy in advertising Harcourt Brace and World NY: 1967; 336 pp. 8vo HB dj. VG+ in VG (edgeworn) dustjacket. illustrated by b&w; ills. An adrpot inquiry into the effects on popular culture of advertiersí assumptions, true and false. $13.50
R1686 Booth-Clibborn, Edward The Language of Graphics Abrams NY: 1980. 322 pp. 4to, HB, dj. F/F. 1,000+ ills, 530 in full color. $20.00
R11419 Brattinga, Pieter Planning for industry, art & education. Van Nostrand Rheinhold NY: [1970] 191 pp. 150+ plates, some color. 4to hb cloth dj.F/VG- (Edgewear, tear on front of dj. ) first printing. examples and essays on good design in various media by a well known Dutch designer. intros by Theo Crosby and Lou Dorfsman $35.00
R8283 Brennan, Francis (ed) and Victor Trasoff (art ed) Art Directorís Club 25 (25th) (twenty-fifth) art directorís annual; Advertising and Editorial Art; Reproductions from the 25th Annual National Exhibition of Advertising and Editorial Art, Shown at the Rockefeller Center Galleries, from April 2nd to April 20th, 1946 Watson-Guptill NY: (1946) first printing. silver cloth hb VG/none. celebrates the profession with a history of it, and a look back at 25 years of award-winning art direction, followed by the yearís winners. profusely illustrated, many in color. ads in rear. $30.00
R8286 Cadge, Wiliam (ed) and Robert M. Smith (A/D) Forty-first 41st Annual of Advertising and Editorial Art and Design of the New York Art Directors Club 41 AD NY 62 Farrar Straus & Cudahy NY: 1962 329 pp. 4to hb decorated cloth, slipcase. VG-/G+ endpapers are spotted, contents clean. great mid-century design and layouts throughout. Includes work by the greats from the heyday of print. $45.00
R8975 Callingham, James. Sign Writing and Glass Embossing; a Complete Practical Illustrated Manual of the Art Henry Carey Baird Phila: 1871. 210 pp plus ads and15 pages of alphabets, b/w text figures. first U.S. printing. 12mo red cloth, or. Good, corners and spine-ends rubbed, binding sound. previous ownerís name on ffep, some foxing. else clean copy of this important title, the earliest known treatise on the subject. $125.00
R1019 Cohen, Arthur A. HERBERT BAYER: The Complete Work M.I.T. Press. Cambridge: 1984. 429pp, Large quarto.HB, dj. INSCRIBED AND DEDICATED BY AUTHOR (AC) on tp 43 colour and 350 black and white plates. Fine in VG+ dustjacket (sl. rubbing and fading to spine) $85.00
R6166 Corazon, Alberto Un analisis de la iconografia comercial de Madrid Banque Urquijo Madrid: 1979. 121 pp. 4to hardcover, dustjacket. decorated cloth. many color photos of commercial signage in the city, including art nouveau era lettering, ceramic wall murals, etc. author is a leading Spanish graphic designer. en espanol. $350.00
R3444 Dippy, A. W. Advertising Production Methods McGraw-Hill NY: 1929. 318 pp. HB, 8vo, maroon cloth, gold stamped. first edition. VG+ copy (pages evenly browned, previous owner name on ffep). many ills, some color, deco era ads. $50.00
R1742 Dubarry, Dominque 100 ans díaffiches automobiles; 100 years of auto posters (1891-1991) Maeght Editeur Paris: 1990. 95 pp. Square 8vo ( 8 1/2 x 9 1/2 inches); fine in stiff wraps. Beautifully produced exhbition catalog to accompany traveling exhibition; profusely illustrated, many color ills., many full-page. index of artists, index of advertisers. $150.00
R1973 Evans, Harold Newspaper Design - an illustrated guide to layout Holt Rhinehart WInston NY: : 1973. cloth 4to, HB, dj. NF/NF (binding spine endsslightly discolored, dj has slight edgewear) first edition thus. HRW Editing and Design series volume 5. illustrated by many b&w; page layouts, bibliography, notes, index. Comprehensive book by one of todayís leading newspapermen; at the time of this writing editor of the London Times $125.00
R6566 Fox, Martin Print Casebooks 2 second annual edition the best in advertising RC Publications Washington: 1977 HB 96 pp. 4to dj F/NF first printing. clean unmarked copy; dj a little rubbed. 40 examples of the best campaigns by leading agencies. all media. many b/w and color ills. $37.50
R3893 Franciscono, Marcel and Prokopoff (ed) Modern Dutch Poster: the First Fifty Years 1890-1940. University of Illinois/ MIT Press Urbana and Cambridge: 1987. 156 pp. 4to PB, VG. some edgewear. contents clean. profusely illustrated by 102 full page color ills. Exhibition catalog. $35.00
R8266 Gavasci, Alberto Paolo 34 (34th) thirty-fourth Annual of Advertising and Editorial Art & Design of the Art Directors Club of New York Farrar Straus & Cudahy NY: 1956 4to hb cloth dj. very good corners bumped in edgworn dj.juried annual; truly the best of the best of midcentury graphic design with art by Avedon, Bass, Fransconi, Lionni, Lubalin, Irving Penn, Neiman, Sorel, Wyeth, Yavno, et al. and design by Bass, Beall, Brodovitch, Burtin, Chwast, Eames, Lionni, Liberman, Lubalin, Seuss, George Nelson, et al. $30.00
R5319 Goodrum, Charles advertising in america the first 200 years Abrams NY: 1990 288 pp. HB 4to dj F/F. first printing. coffee table book with 566 ills including 204 full color plates. $20.00
R1858 Griffiths, Gwil Packard Advertising Highlights 1900-1956 Griffiths Timonium, Maryland: c1973. 68 pp + bibliography of trade articles on Packard cars from 1900 -1915 softcovers. VG+ (slightly soiled covers) illustrated by b&w; reproductions, annotated by the author. $75.00
R8367 Grignani, Franco and Heinz Edelmann, Jacques Richez, Celestino Piatti Graphic Designers en in Europe 4: Franco, Heinz Edelmann, Jacques Richez, Celestino Piatti Universe Books NY, 1973 129 pp. sm 4to HB dj fine in near fine price-clipped dj. 236 lls,many in color, mostly editorial and poster art/illustrations. introductory text by each designer in French, English and German. $40.00
R1980 Grundberg, Andy [Alexey Brodovitch] Brodovitch Abrams NY: 1989. 150 pp. 4to, cloth hardcover, dj. F/F foldout chronology. Illustrated by 340 ills., 70 in color. Masters of American Design series. Career retrospective of the graphic designer Alexey Brodovitch 1898-1971, who was art director at Harperís Bazaar in the 1950ís and later went on to design many other pulications, while championing and nurturing the work of photographers such as Brassai, Cartier-Bresson, Avedon and Irving Penn. At his famous Design Laboratory, he was known for his oft-repeated admonition: ìAstonish Me!î $350.00
R6114 Hartmann, Hans Der Grafiker Hans Hartmann. Eine Darstellung seines Schaffens. Verlag Stampfli Bern, Schweiz: 1958. oblong 8vo decorated paper covered boards, no dj (as issued?). unpaged; about 45 pp. 65 examples of the Swiss illustrator/graphic designerís work. VG, covers rubbed, lt. soil, contents fine. unmarked. intro by J.S.in German $125.00
R620 Heller, Steven Graphic Design: America Rockport / Allworth Rockport, Mass ,1993 248 pp. HB, 4to dj. Fine/NF. Includes work from Chip Kidd, Clement Mok, Michael Mabry, et al. The work of 28 leading-edge design firms from across the United States and Canada. $55.00
R4694 Heller, Steven et al. Graphic Design USA 10; AIGA annual Watson Guptill NY: 1989.342 pp. 300 color + 350 b&w; ills.index.HB, folio, cloth, dj.F/NF .An extensive review and reference for graphic designers with the year's AIGA award winners $15.00
R4569 Herdeg, Walter 65/66 Graphis Annual 1965 Graphis Press / Hastings House Zurich: International Yearbook of Advertising Art, 1964 Hard Cover cloth dj folio. VG+/VG closed tear on spine of dj, edgewear, sl. rubbed. $50.00
R8273 Herdig, Walter Graphis Annual 66/67: International Annual of Advertising Graphics Hastings House, New York: 1967. 272 pp., 4to. gray linen gold stamped VG/VG- endpaper a little foxed, page edges yellowed. many ills, many in color. $45.00
R8287 Herdig, Walter Graphis Annual 63/64: International Annual of Advertising Graphics Amstutz & Herdeg; Graphis Press Zurich: 1963. 233 pp., 4to. blue linen hb gold stamped VG+/VG- clean copy, page edges yellowed, dj worn at top, chip at top of dj spine. multilingual captions and text (English, German, French) many ills, b/w and many color reproductions of the year's best graphic design from all countries, by medium. artists include Lester Beall, R.O. Blechman, Alexey Brodowitch, Marc Chagall, Seymour Chwast, Paul Davis, Hans Erni, Thomas Geismar, Milton Glaser, Picasso,Searle, Ungerer, Vignelli, Warhol, Yavno,Saul Bass, to name only a few. indexed by illustrator, a/d, agency, client. $50.00
R8404 Hillebrand, Henri (ed) and Karl Gerstner, Crosby/Fletcher/Forbes, Andre Francois, Bob Gill Graphic Designers en in Europe 3 : Karl Gerstner, Crosby/Fletcher/Forbes, Andre Francois, Bob Gill Universe Books NY, 1973 125 pp. sm 4to HB dj fine in near fine price-clipped dj. 127 lls,many in color, mostly editorial and poster art/illustrations. introductory text by each designer in French, English and German. $40.00
R3445 Hodgson, Richard S Direct Mail and Mail Order Handbook Dartnell Chicago: 1964 1092 pp. HB, 8vo, dj. F/NF first edition $30.00
R4728 Holub, Rand Applied lettering and design Watson-Guptill NY: 1953 2nd printing. 8vo metal comb binding 79 pp. VG+ boards rubbed at edges, previous owner stamp, ow a clean unmarked copy with many ills, including some color examples of book jackets, etc. appendix includes glossary. $12.00
R3347 Hymes, David Production in advertising and the graphic arts Holt NY: c1958. 373 pp. HB 8vo dj. NF/VG+ complete ad production textbook with typographic charts, paper samples. $30.00
R7608 KERY, PATRICIA FRANTZ ART DECO GRAPHICS Abrams, NY: 1986 320 pp. Folio hardcover dustjacket. 483 ills, including 244 color plates; includes many examples of posters, book design, magazines, advertising, fashion and other graphic design. Fine in VG+ dustjacket with some edgewear, previous owner name on flyleaf. ISBN:0810918536 $100.00
R9517 Kessler, Stephen Chiat/Day: The First Twenty Years Rizzoli NY: 4to 1990. 349 pp. profusely illustrated in color F/NF clean unmarked copy, back panel of dj is a little creased at bottom; no chips or tears. wrapup of the work of one of the hot creative shops of the 1970ís and 80ís. ISBN: 0847811638 $25.00
R3973 Koch, Rudolf Das Zeichenbuch Willhelm Gerstung Germany: c1926. PB, 8vo, 104 pp. book of symbols, illustrated by hand-drawn line ills throughout calligraphic text in German (black letter). examples from astronomy astrology, alchemy, chemistry, etc. VG condition, corner bumped, covers a little age-darkened, binding tight, previous owner stamp on ffep, and title handlettered on spine, ow contents clean and unmarked. 2nd printing. $45.00
R11122 Landini, Enrica Torelli and [Attilio Calzavara] Attilio Calzavara, Works and commissions of an anti-fascist designer. Wolfsonian FL: 1994 166 pp. color and b/w ills. 4to PB. near fine copy, clean and unmarked, scratch on front cover. isbn: 0964267004 $85.00
R8288 Lawler, Paul G. thirty-seventh Annual of Advertising and Editorial Art and Design of the New York Art Directors Club ì37 AD ë58î 1958 Farrar Straus & Cudahy NY: 1958 329 pp. 4to hb decorated laminated boards, cloth spine. VG/none. photo endpapers. great mid-century design and layouts throughout and 467 prizewinning entries shown. Includes work by the greats from the heyday of print. $30.00
R3624 Leahy, William Harrall Window Display for Profit Harper & Brothers NY: c 1931. 259 pp. HB 8vo, blue cloth, gold stamped about fine, no dj. previous owner name on inside covers. many b&w; ills. $25.00
R8170 Leslie, Robert L. (ed), Charles Dean, (designer) et al. PM PM volume IV, no. 12 - CHARLES DEAN, April - May 1939. PM Publishing NY: 1939. 8vo softcover 5.5 x 8 inches.features cover and front section of work (packaging, logos, ettc) by the graphic designer/artist Charles Dean, followed by Society of Illustrator's portfolio from 1939 exhbition. many illustrations, some 2 color. about 60 pages. Good only with wear at corners, tear on front covers, tears on spine. $75.00
R11198 Lionni, Leo Designs for the Printed Page Fortune Magazine NY: Folio staplebound, slipcased 45 pp. near fine copy (cors rubbed) in yellow slipcase with color pasteon, some wear at spine ends. many color illustrations. Lionniís genius is evident in these simple yet graphically powerful designs. $55.00
R6248 Lois, George et al. PAPERT KOENIG LOIS INC - THE FIRST YEAR self-published (NY?) 1961. Large format hardcover cloth book, black cloth 4to no jacket (as issued?)no text; reproduces print campaigns of the legendary George Lois at the first ad agency to incorporate. includes campaigns for Laverne, Dansk, et al. about 100 pages. VG+ (clean and unmarked copy). many full page illustrations. addendum laid in with new clients joining in the 2nd year. $325.00
R9926 Martin, Richard The Conspicuous Condom F.I.T. NY: 1980 16mo PB exhibition catalog staplebound. essay + 29 b/w ills. examples of condom advertisements for print media, from the late 1980s. fine copy. $45.00
R4589 McLean, Ruari Magazine Design Oxford University Press London 1969. crimson cloth. 354 pp., profusely illustrated. F/VG+ "This is the first book to be published on magazine design in any language." prev. owner name on ffep, else clean,unmarked copy in sl.edgerubbed dj. many many ills, some color. $90.00
R8021 Mercer, Frank A. Modern Publicity 1950-51 Studio Publications London:4to hb red cloth VG/none (flap of dj laid in). 128 pp +ads. international survey of posters, brochures, ads, pkg design, editorial design, etc. w/many color and b/w ills.indexed by advertiser, by agency and by artist/designer. $55.00
R10137 Mollerup, Per. The Corporate Design Programme. Danish Design Council Copenhagen:1987. oblong 8vo hb dj previous owner gift inscr. on 1/2 tp. else clean and unmarked copy NF/NF 117 pp. many ills, some color. discusses development and value and gives examples of strong and successful corporate identity programs. in Danish, English Spanish. ISBN:8787385341 $48.00
R5149 Murgatroyd,Keith Modern Graphics Studio Vista/ Dutton New York 1969. 159 pp. PB VG+ (rubbed) many b/w ills including psychedelic posters by Wes Wilson, etc. $20.00
R6057 Myerson, Jeremy Design: the world of Minale Tattersfield Internos Books London: 1990. 4to. hb dj. 255 pages. NF/NF many color ills. book showcases the ads, and packaging and graphic work of this design-oriented U.K. based ad agency. clean unmarked copy, cover has small ding and dj is rubbed. book has sections devoted to work done for different industries, such as travel, banking, food, fashion, etc. $45.00
R4136 New York Times Advertising Department New York Times Typographical Standards New Yok Times NY: 1927. 4to HB, no dj. 83 pp. VG+ illustrated with black and white line and half-tone photos, including large fold out. clean copy a little rubbed at spine ends. $30.00
R1049 Offenhartz, Harvey POINT OF PURCHASE DESIGN Reinhold NY: 1968.224 pp., large 4to , cloth, dustjacket. Many b&w; photo ills, Reviews POP design and history with many, many examples of all types of store displays, posters, etc. glossary, credits. Near Fine in VG dustjacket in mylar sleeve. $35.00
R4336 O'Meara, Walter Just Looking, 24 capsule essays on the lively art of advertising Sullivan Stauffer Colwell and Bayles NY 1956, 8vo, half cloth,decorative endpapers, gold stamped spine. 41 pp Fine/none. coll. of OíMearaís Ad Age columns $30.00
R1727 Ottino, Larry 46th Annual of Advertising and Editorial Art & Design of the Art Directors Club of New York (print) (Print/46) Comet Press NY: 1967. HB, 4to, decorated cloth covered tromp líoeil boards. VG+ (spine slightly edgeworn, else fine). no dj (as issued?) unpaged (about 250 pages), photo-decorated endpapers. illustrated by 451 award-winning designs, some in color. Followed by annual report, trade advertisements, index by art director, designer, artist/photographer, copywriter, agency, client and publication. Many important names appear. There is a companion to a volume with TV ads. (also available) $40.00
R8285 Ottino, Larry 46th Annual of Advertising and Editorial Art & Design of the Art Directors Club of New York ((TV) Comet Press NY: 1967. HB, 4to, decorated cloth covered tromp líoeil boards. VG+ no dj (as issued?) unpaged photo-decorated endpapers. illustrated by 451 award-winning designs, some in color. index by a/d, producer, director, photographer, writer, agency, and client. Many important names appear. There is a companion to a volume with print ads (also available) $30.00
R8168 Reeves, Rosser Reality in Advertising Knopf NY: 148 pp. 8vo hardcover, dustjacket. By the former head of Ted Bates, first pre-publication printing. green boards with white cloth spine, blue topstain. fine in near fine, not price-clipped dj designed by Herbert Bayer. $275.00
R9967 Roth, Laszlo Packaging Design: An Introduction VNR Van Nostrand Reinhold NY: 1990. 212 pp. PB tall 8vo fine. b/w ills. first printing. isbn: 0442318634 $12.50
R11303 Rubin, Cynthia Elyce, & Williams, Morgan LargerÝThanÝLifeÝTheÝAmericanÝTallÝTaleÝPostcardÝ 1905-1915 Abbeville Press NY. 1990. sq 8vo HB cloth dj. F/F first printing. Signed and inscribed by Williams, dated 1992. 132pp. b/w ills. ISBN 1558590145. $25.00
R2913 Schau, Michael J.C. Leyendecker Watson-Guptill NY: 1974.208 pp. first printing. 4to, cloth HB, dj. Fine in fine dustjacket. 200+ b&w;, 64 color plates. Chronology, index. Monograph on the well-known illustrator who invented the Arrow Shirt man. $185.00
R5058 Smith, C. Ray [American Institute of Graphic Arts] (AIGA) AIGA GRAPHIC DESIGN USA 1 Watson Guptill NY: 1980.432 pp. index. Folio First printing.HB dustjacket. 150 color plates; 450 b/w illustrations, index. NF/VG dustjacket (previous owner name on flyleaf, dj has some edgewear). $13.50
R1684 Starch, Daniel Measuring advertising readership and results McGraw-Hill NY:1966. 8vo,HB, dj. first printing. VG+/F (paper clip ëghostí on several pages, else fine). Book by leading advetising research/testing pionieer. $75.00
R5030 Takenobu Igarashi Design Igarashi Space Graphics Shoten Kenchikusha Tokyo: 1983 in english.first edition. 4to softcovers in dustwrapper in slipcase. F/F in edgeworn slipcase lavishly produced and illustrated (most in color). somewhat promotional but with impressive examples of the philosophy and work of this Japanese designer. $135.00
R5214 Tomato Bareback, A Tomato Project Gingko Press Ca: 1999. PB 8vo stiff decorated wraps. profusely illustrated with color photos, graphics, etc., near fine copy. $24.00
R6084 Twitchell, James B. Adcult USA: The Triumph of Advertising in American Culture Columbia NY: 1997 4to HB dj NF/NF. first printing; clean and unmarked copy slightest amount of edgewear. b/w photos. $20.00
R5841 Valenti, Valeria and Bruno Bonsignore Allíinsegna dellíinsegna Tecne network affisioni S.p.a. Torino: n.d. 285 pp. sq 4to PB. VG+. many photo ills, many color. excellent history of commercial signage in Italy, with many photos throughout. ìil primo libro dedicato alle Insegne pubblicitarie.î text in Italian. $150.00
R8267 Walter,Wilfred(Ed.) Modern Publicity 30 (Annual of International Advertising Art 1960/1961 Studio Books/Hastings House London: (1960). 4to hb dj 167 pp. VG/VG endpapers foxed. international survey of midcentury commercial art in all media including broadcast, logos, packaging, dm, album covers, etc. profusely illustrated, some color. $40.00
R8270 Weidemann,Kurt Ad 1 the International Survey Of Advertisements Frederick A. Praeger NY; 1966; 159 pp. b/w photographs 4to hb dj. NF/VG- dj is soiled. jacket design by Lubalin; contains print ads only with outstanding examples from the heyday of the medium. work by Paul Rand, George Lois, Saul Bass, Herb Lubalin, et al. $50.00
R1211 Weill, Alain and [Loupot, Charles] Charles Loupot Musee de líaffiche Paris:n.d. oblong 8vo in wraps; VG+; unpaged (about 50 pp); illustrated by many ills, some color, of this graphic artistís posters, from the 1920ís through the 1960ís. $65.00
R6425 Westvaco Westvaco inspirations for printers series of 1940 - 1941 Westvaco Wva: 1941 4to HB cloth VG/none (as issued?) p.o. name and bkplate on prelims. nos 121-132; bound together; about 250 pp. includes many fancy examples of art direction graphic design and illustration including work by Fiene, Curry, Beall, Bischoff, Feininger, Hoyningen-Huyene, Rea Irwin, Picasso, Sheeler, Sheets, Vertes, many old masters. $150.00
R10984 Winters, Arthur A and Shirley F. Milton. The Creative Connection: Advertising Copywriting and Idea Visualization Fairchild NY: 1982 4to hb decorated laminated boards. signed and inscribed to FIT president Marvin Feldman by both authors on inside cover. VG+ copy, clean and unmarked, covers a little rubbed. ISBN 0870053167 $14.00
R3513   Leo Burnett privately printed Chicago: 1971. 4to linen boards, no dj. Fine. Cover has facs. sig. ìLeoî in his green ink. 92 pp. published at the time of his death, this is a tribute to Leo Burnett, privately printed by his associates at Leo Burnett Co. color photo tissue guarded frontispiece, facsmile signature on flyleaf. printed on watermarked, deckle-edged paper. Collection of Leoís speeches, memos, etc. $125.00
R5496   Three Monographs on Color The International Printing Ink Corporation. NY: 1935. Hardcover cloth in textured glassine wrappers in red paper covered slipcase with pasteon title on spine.. 4tos VG+ in worn wrappers in soiled but tight slipcase. color and b/w ills. Volume 1-Color Chemistry Volume 2-Color as Light Volume 3-Color in Use. $40.00
R6265   Graphic Designers en in Europe Europa 1: Jan Lenica, Jean-Michel Folon ,Josef Muller-Brockmann, Dick Elffers Office du Livre Paris, 1972. 113 pp. sm 4to HB dj VG/VG (cover rubbed, dj has edgewear, chip at ur corner.) many ills,many in color, mostly editorial and poster art/illustrations. introductory text on each designer in French, English, German. $50.00
R6308   ë84 [1984] Japan packaging design Nippo Co Ltd Japan: 459 pp.4to cloth HB. VG+/none (covers rubbed, corners bumped, contents fine). 1230 examples, illustrated in color, plus ads, indexes, etc. in English and Japanese. excellent reference. $50.00
R7380   Modern Scribes and lettering artists Taplinger / Pentalic NY: 1980 160 pp. 4to hardcover cloth dustjacket VG+/VG+ clean unmarked copy, dj rubbed, small stain at rear of dj, no chips or tears ISBN:0800852974 first thus. 230+ examples (b/w ills.) international survey of calligraphy. $18.50
R7419   Tekens aan de wand; Sign Language VG & Partners bv and Hoonte Holland grafische industrie bv Utrecht: n.d. sq. 12mo cloth no dj. about 30 pages. Fine/none 18 color photos of fin-de-siecle, Jugenstil, art nouveau and art deco storefronts/signage in the city of Utrecht. text in Dutch with English sheet laid in. $55.00
R8272   Modern Publicity 31 Annual of International Advertising Art 1961-62 Studio Books London : c1961. 4to hb dj purple. VG-/VG- international survey of commercial art in all print media. helvetica era advertising, profusely illustrated with production info., many in color. in English, German and French. endpapers sl. foxed, contents clean and unmarked, dj rubbed a corners, worn along top. $40.00
R8284   36th art directorís annual; Advertising and Editorial Art 1957 Advertising Club of New York Farrar Straus Cudahy NY: 1957 hb brown cloth, color endpapers, in decorated slipcase VG/VG- 368 pp. profusely illustrated, many in color. ads in rear. winning entries include design/direction by Ackoff, Bass, Beall, Burtin, Chwast, Danziger, golden, Kane, Knoll, Liberman, Lionni, Lois, Lubalin, Mazzola, Peck, Tudor et al., art by Eve Arnold, Avedon, Bass, Beall, Burtin, Chwast, Elisofon, Friedlander, Gwathmey, Kane, Lindner, Lubalin, Penn, Scavulo, Sendak, Shahn, Steig, Steinberg, Stern, Topolski, Vertes, Weegee, Yavno, et al. $45.00